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2014 Race Ambassadors

For the 2014 Greater Hartford 1/4 Marathon, Solstice Sprint 5K and Hogsback Half Marathon we solicited applications for race ambassadors to help promote the races.¬† I was overwhelmed by the number and quality of applications and excited that this many people loved the races enough to want to represent them Read more…

By Kelly Burns Gallagher, ago
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Maybe Size Is Everything?

‘Tis the season for announcing teams and ambassadors for 2014. ¬†Over the past few years many triathlon and endurance sport related brands have created teams and ambassador programs in which both professional and age group athletes help to promote the brand through grass roots marketing (full disclosure I participate in Read more…

By Kelly Burns Gallagher, ago